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The Irresistible Appeal of Shanghai Hengshan Road Old Villa Restaurant Delicacies£¨1£©
    
     The Shanghainese Believe Good Food Does Not Discriminate
     - The Irresistible Appeal of Shanghai Hengshan Road Old Villa Restaurant Delicacies -
    
     Shanghai Hengshan Road, the Oriental Avenue des Champs Elysees, has been famed as a meeting point of cultures more than a century ago. Westerners filled Hengshan Road with their exotic cultures, and imbued Hengshan Road with an elegant, cosmopolitan flavour. Along with them, they brought exotic architecture and exotic culinary traditions.
    
     The many quiet and elegant houses of different architectural styles scattered along Hengshan Road area always leave tourists astonished. These old villas began to rise at the same time as the emergence of foreign concessions. Now shops, restaurants and bars occupy many of these historic buildings. What Hengshan Road old villa restaurants offer is thus a complete dining experience - the ambience, service, location, history. It¡¯s not just about the food.
    
     To promote Hengshan Road old villa delicacies and to enable travel trade partners, travel media as well as visitors to enjoy the finest examples of Shanghai¡¯s classic dishes, a gala dinner will be held at La Villa Rouge on September 28, 2005, during which they will have an excellent opportunity to observe a live demonstration of signature dishes of the two chefs, one specializes in Shanghainese cuisine, the other fusion food. The promotion of Hengshan Road old villa delicacies reaches out to non-mainland market for the first time as a delegation headed by Ms Ingrid wing-sai Tang, Deputy Director of Shanghai Xuhui District Tourism Bureau, was in Hong Kong last month to promote the Oriental Avenue des Champs Elysee.
    
     As part of the market strategy to promote Hengshan Road old villa delicacies, a new English website http://www.hengshanroad.sh.cn is in operation and an English travel book is newly published to better guide overseas tourists and gourmets through Hengshan Road¡¯s enduring wealth of sights and international cuisines.
    
     ¡°The diverse, multi-dimensional attractions of Hengshan Road with its old villa restaurants, along with the versatility of Shanghainese and international cuisines can surely generate increased business for our catering industry, give our travel trade partners an excellent opportunity to create enticing culinary packages, enable visitors to enjoy the finest examples of Shanghai¡¯s classic dishes, and finally, cement Shanghai¡¯s position as the Culinary Capital of Asia,¡± says Ms Ingrid wing-sai Tang, Deputy Bureau Director of Shanghai Xuhui District Tourism Bureau.
    
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